A global survey has shown that 62% of Gen Z shoppers buy from sustainable brands, and it is evident how Gen Z utilises the power of social media to promote eco-friendly commercial ventures. Hence, for businesses that are coming up, especially in the food, fashion and lifestyle industries, sustainable branding could be crucial. Marketing your […] The post Sustainable Branding 101: Why Gen Zs are Inclined Towards It? appeared first on Blogs & Insights by Litmus Branding.
