I picked up the iPhone Air on launch day, and setup was exactly how I want it: boring. eSIM transfer happened right inside settings on my old phone. No call center hold music, no QR codes, no tiny plastic cards to drop on the carpet. Just hold one phone near the other, tap a couple prompts, and done. Accessibility was there from the first screen — triple-click, VoiceOver on, and I was moving. Smooth, seamless, invisible. The way it should always be.