The same reason you would bake a batch of cookies: because you enjoy it — the process itself, but also the result. And perhaps, if you like, you share the result with others. Who is out there asking, “Should I bake a batch of cookies? How well can that act be monetized? Should I do something else instead?” Do it for the fun of the thing itself. It doesn’t have to be anymore than that. It can be — Dave talks about that — but it doesn’t have to be. Bake cookies because you like to...