Marketing is evolving fast. With customers expecting personalized experiences at every touchpoint, traditional strategies are struggling to keep up. Generative AI (GenAI) is stepping in as a game changer, helping marketers create smarter, faster, and more targeted campaigns. The numbers speak for themselves. According to Capgemini, 62% of marketing tech budgets now go toward generative … Continue reading "Generative AI for Marketing: Use Cases, Benefits, Implementation and Tools"
