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From:
Emily Baker-White
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The Humble Origins Of TikTok’s Almighty Algorithm
https://www.forbes.com/sites/emilybaker-white/2025/09/27/origins-of-tiktok-algorithm-every-screen-on-the-planet-book-excerpt/
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An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named Jorge.
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