Pricing is one of the most powerful levers a business can pull, yet it is often one of the most under-optimized. For many organizations, the pricing process remains anchored in tradition: a combination of historical precedent, competitor benchmarking, and intuition. While these elements have their place, relying on them alone in today’s data-rich environment is […] The post Predictive Pricing: Using AI and Data to Find Your Optimal Price Point appeared first on 42 Signals.
