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From:
Fortune | FORTUNE
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People destroyed the ‘friend.com’ AI necklace ads with graffiti. The 22-year-old founder loves it: ‘Capitalism is the greatest artistic medium.’
https://fortune.com/2025/10/01/who-is-avi-schiffmann-friend-ai-pendant-necklace/
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“The audience completes the work,” Avi Schiffmann, creator of the AI wearable, told Fortune. “I purchased the zeitgeist.”