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How Buying A Gift Card Can Help Keep A Small Business Afloat : NPR
https://www.npr.org/2020/03/20/818797729/how-buying-a-gift-card-can-help-a-small-business
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Many customers are turning to gift cards to support small businesses. Normally, gift cards are a bad deal. But right now, that is exactly what makes them useful as a goodwill gesture.