When Plumb2U approached us, they were spiraling – down 34% year on year, nearly £1M lost in 2024, and the outlook was bleak. Our mission? Reverse the decline and scale Google Ads from £100K to £400K per month without burning through ROAS. Instead of tweaks and surface-level optimisation, we went deeper. This wasn’t just a […] The post Turning Decline Into Growth: How 94N, ExaDev & Supplyant Rebuilt PPC for Plumb2U appeared first on Global Search Awards.