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From:
Unlock Logistics Expertise | Shipway Blog
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What is Branded Tracking Page & How it Improves Post-purchase Experience?
https://blog.shipway.com/what-branded-order-tracking-page-and-how-improve-customer-experience/
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Custom Order Tracking Pages are more effective in enticing customers for repeat purchases. A Customized Order Status Page is effective by adding the brand's touch to them.