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From:
The Business of Fashion
(Uncensored)
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Consumers Want Brands to Prove They’re Worth It | BoF
https://www.businessoffashion.com/articles/series/the-state-of-fashion-2025-report-consumer-behaviour-value-shopping-resale/
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Macroeconomic pressures and rising prices have driven fashion shoppers to adopt cost-conscious behaviours. To capture customers’ share of wallet, brands will need to prove their value, finds the BoF-McKinsey State of Fashion 2025.
