https://the-cfo.io/wp-content/uploads/2025/09/Reuben-and-Maria.pngAibidia’s Reuben Sagar and Maria Helander told The CFO that transfer pricing can no longer be treated as a back-office burden. With structured data, automation, and audit readiness, CFOs can transform it into a strategic lever for resilience, efficiency, and growth.The post Transfer pricing’s identity shift from cost sink to catalyst appeared first on The CFO.