14 Proven Tactics to Rank Higher on ChatGPT in 2025 To rank higher in ChatGPT and other LLMs, brands must optimize for Answer Engine Optimization (AEO), focusing on content, authority, and technical signals to enhance visibility and inclusion in AI-generated answers. With ChatGPT’s 5.19 billion monthly visits and a projected 400 million weekly users by February 2025, the potential for visibility is vast, with 55% of consumers using AI search for research and 47% for recommendations.