previously:living with a bigger ad duopoly tl;dr If surveillance advertising benefits legit small businesses, then it must also benefit consumers, because every win-win deal has two sides. For every sale by a legit small business, there must exist some positive outcome for some consumer. If you can’t show benefits to consumers you’re not helping legit businesses either. Another privacy law season coming up, another big PDF about the claimed benefits of surveillance advertising. Deloitte, ...
