Amazon Pay-Per-Click (PPC) is the engine of growth for most sellers, but it can quickly become a cash bonfire if mismanaged. This leads to one of the most stressful and pivotal questions you’ll face: when to pause Amazon PPC campaigns? Acting too rashly can sabotage your sales velocity and organic rank, while hesitating can drain […] The post When to Pause Amazon PPC Campaigns: A Data-Driven Guide appeared first on SellerMetrics.
