Click-through rate (CTR) is one of the most important performance metrics for your Amazon Ads. At its core, CTR tells you how often shoppers who see your ad actually click on it. While it may seem like just another number in Seller Central, CTR is far more than a vanity metric. It’s a direct indicator […] The post How to Improve Click-through Rate (CTR) of Amazon Ads appeared first on SellerMetrics.
