In the mid-2000s, BlackBerry was a titan in the mobile industry. Once hailed as the gold standard in business communication, it boasted unmatched security, a physical keyboard adored by professionals, and a user base that included presidents, CEOs, and top government officials. Yet, within a decade, BlackBerry went from industry leader to near-obsolescence. The question many business analysts continue to ask is: What went wrong? This article delivers a detailed analysis of the defining strate...
