Achieving product launch success isn’t just about having a great product it’s about ensuring the right audience shows up. One of the most overlooked yet powerful tools is the use of calendar invites. By embedding event details directly into your audience’s calendar, you increase visibility, improve RSVP rates, and reduce no-shows. This blog explores how calendar invites work, why they’re critical for successful launches, and how organizers can leverage them to maximize engagement. Whe...