Mastercard announced that it will begin leveraging consumer-permissioned data via its new digital media network, Mastercard Commerce Media. The new media network will give Mastercard’s 25,000 advertiser partners access to transaction data from the 500 million enrolled consumers in order to power smarter, personalized commerce. Through Mastercard’s proprietary Offers platform, advertisers can deliver tailored campaigns, Read more... The post Mastercard Launches Mastercard Commerce Media to...
