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From:
Ben Werdmuller
(Uncensored)
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Don’t dwell on “democracy,” and other new findings about how to market local news
https://werd.io/dont-dwell-on-democracy-and-other-new-findings-about-how-to-market-local-news/
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It turns out that "we're protecting democracy and our industry is dying, please pay us money" is not a great sales pitch.
