Buyer trust is currency in SaaS sales. Prospective customers, especially at the mid-market and enterprise levels, no longer accept promises about security. They expect proof. Without tangible proof of security for buyers, deals slow down, procurement cycles stretch, and opportunities are lost. Showing clear and credible security documentation like SOC 2 reports, pen test summaries,... The post Proof of Security for Buyers: How to Build Trust and Close Deals Faster appeared first on Sprinto.
