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Music Business Worldwide
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Universal has quietly launched a creator marketing app that pays influencers to post content on TikTok and Instagram. Meet ‘House of Carmen’
https://www.musicbusinessworldwide.com/universal-has-quietly-launched-a-creator-marketing-app-that-pays-influencers-to-post-content-on-tiktok-and-instagram-meet-house-of-carmen/
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House of Carmen was rolled out in September 2024 and has bene operating in "stealth mode" Source
