Pakistan recorded 3.56 billion mobile app downloads in 2024, marking a robust 9.2% increase from the previous year and securing the country’s position as the ninth-largest app market globally. More significantly, Pakistanis spent 79.1 billion hours engaging with mobile applications, a 14.1% surge that outpaced every comparable emerging market in the region. Globally, the mobile app industry continued its expansion with 136 billion downloads and $150 billion in consumer spending. The surge i...
