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From:
The Business of Fashion
(Uncensored)
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Why It’s So Hard for Luxury Brands to Align Fashion and Beauty Strategy | BoF
https://www.businessoffashion.com/articles/beauty/why-its-so-hard-for-luxury-brands-to-align-fashion-and-beauty-strategy/
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Crafting a coherent identity across fashion and beauty — which operate on different timelines, often serve different audiences and are managed by different companies — is a difficult task, especially in the wake of a designer transition.
