Introduction Every salesperson encounters them—skeptical prospects who cross their arms, lean back, and hesitate to believe a word you say. It’s easy to assume they’re a lost cause. But here’s the truth: those very prospects can become your biggest advocates if you approach them the right way. The secret isn’t more pressure or clever pitches—it’s […] The post 5 Powerful Ways Empathy Turns Skeptical Prospects Into Your Biggest Advocates appeared first on Douglas E. Noll.