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From:
Fortune
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Apple probes next frontier with new brain implant standard. But what it really needs is to sell more iPhones | Fortune
https://fortune.com/2025/05/13/apple-iphone-growth-innovation-brain-computer-interface/
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Apple's announcement of a sci-fi like brain computing interface shows that the company still has its eye on cutting edge innovation. But it also highlights the challenge weighing on the company's day-to-day business.
