After what has seemed like an endless string of smashing successes, the bourbon industry is facing its first real roadblocks in decades, and reports of turmoil and decline have been growing more frequent and agitated over the past year. IWSR Drinks Market Analysis showed a 2 percent downturn in domestic bourbon sales volume from 2023 to 2024, while globally, sales volume was flat from 2023 to 2024. The article Why Buffalo Trace Is Beating Bourbon’s Downturn appeared first on VinePair.
