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Grocery Dive
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How Whole Foods is flipping the script on its ‘Whole Paycheck’ reputation | Grocery Dive
https://www.grocerydive.com/news/whole-foods-sharpening-value-proposition-private-label/761329/
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The grocer is leaning into deals and private label products while also offering shoppers “little luxuries," Chief Merchandising and Marketing Officer Sonya Gafsi Oblisk said during Groceryshop.
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