Today’s guest post is from Laura Jensen, Chief Commercial Officer and President of Pharma Solutions at GoodRx. Laura shares her perspective on how direct-to-consumer (DTC) strategies are evolving and the role that platforms like GoodRx can play in improving access. Click here to learn more about GoodRx’s DTC solution for pharmaceutical manufacturers. Read on for Laura’s insights Read more »© 2006-2025 HMP Omnimedia, LLC d/b/a Drug Channels Institute, an HMP Global Company. All right...