Personalization in marketing matters more than you might assume. When it was first introduced, it was a niche that only a few companies utilized. Now, it has become a necessity. If you do not personalize your marketing efforts, you are losing out on much business. But what is personalization? It refers to creating and presenting… Read More »Marketing Personalization at Scale: Using Data to Improve Customer Experience The post Marketing Personalization at Scale: Using Data to Improve Custo...
