Google Meridian is an open-source library developed by Google to implement Bayesian Marketing Mix Modeling (MMM). It helps marketers understand the effectiveness of their advertising channels by estimating how different media inputs (like ad spend or impressions) impact a key business metric (KPI), such as conversions or revenue. Meridian utilizes probabilistic modeling to provide insights… Read More »Connecting Data with Google Meridian for MMM Using Windsor.ai [Python Tutorial] The po...
