Seconds count in ad tech. Delaying even a few hours to make decisions based on data received will cost a company money, customers, and a competitive advantage. Hence, real-time data synchronisation is indispensable today as it allows the marketing team to make decisions based on up-to-date, complete, and accurate information rather than going in blind. … Read More »Real-Time Data Synchronization: A Game Changer for Ad Tech The post Real-Time Data Synchronization: A Game Changer for Ad Te...
