Raw Facebook Ads data in BigQuery is messy. Table structures differ between campaigns. Metric definitions often change over time. This makes consistent reporting difficult. Analysts often rework SQL just to get CTR (click-through rate), ROAS (return on ad spend), or CPC (cost per click) right. Inconsistent models force marketing teams to work with dashboards that… Read More »How to Build a Clean Facebook Ads Reporting Layer in BigQuery with dbt (Free Package) The post How to Build a Clean...
