In 2025, marketing is a high-stakes game that is fueled by data. As customer journeys run across several channels (Google Ads, Meta, LinkedIn, TikTok, and so on), relying on siloed platform analytics leaves you with fragmented insights, inconsistent metrics, and compliance risks. Creating separate dashboards for every channel is time-consuming, error-prone, and slows decision-making. The… Read More »Building a Modern Marketing Data Stack in 2025 with ELT, BigQuery & Looker Studio The po...
