You have a great product, but how do you get people to buy it? You need a marketing strategy. As a startup software company, you have some advantages over more established companies. You’re nimble, you can take risks, and you have the potential to grow quickly. But you also have some challenges. You don’t have the brand recognition of a more established company, and you may not have the budget for a big marketing campaign. That’s where a smart marketing strategy comes in. By thinking ca...
