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From:
Financial and Business News | Finance Magnates
(Uncensored)
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“Traders Gravitate Towards Established Names, We Must Build Trust”: Ultima Markets’ Yiu
https://www.financemagnates.com/executives/interview/traders-gravitate-towards-established-names-out-of-habit-ultima-markets-yiu/
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“One of the biggest challenges we faced as a new brand was building trust and recognition in a competitive market,” Ernest Yiu, Vice President of Marketing at Ultima Markets, told Finance Magnates .
