A social media plan is a roadmap that defines what you’ll post, when you’ll post it, and how. It also specifies the KPIs you’ll track to measure success. Without a social media plan in place, it’s easy to fall into random posting that burns energy but delivers little impact. That’s why we’ve created this 90-day social media marketing plan to help you stay consistent, save hours of planning time, and above all, ensure every post supports your bigger marketing goals. Inside, you’l...