TL;DR: College sports have entered the era of monetized identity. NIL (Name, Image, and Likeness) deals are now regulated through the College Sports Commission and NIL Go, ending the “Wild West” phase—but ushering in a new one defined by transparency, power, and profit. Athletes are entrepreneurs, schools are brands, and the real game now happens ... Read more The post The NIL Market: The New Power Economy in College Sports appeared first on SportsEpreneur.
