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From:
The Business of Fashion
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Dior Bets on Men’s Grooming With Sauvage London Pop-Up | BoF
https://www.businessoffashion.com/news/beauty/dior-fort-sauvage-pop-up-london/
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The LVMH-owned beauty and fashion juggernaut is leaning on its Sauvage franchise, now the number one men’s fragrance in the world, to power a deeper entry into the men’s grooming market.
