By Richard Harroch and Andrew Miller We have recently seen some blockbuster acquisitions of internet real estate, in the form of premium, dotcom domain names. NFTs.com was acquired for a reported $15 million and HubSpot acquired Connect.com for $10 million. Over the last few years, exact match keywords have become important, valuable digital assets, and signify a transformational shift in the way premium internet domain names are valued. In the BG (Before Google) era, most people navigated th...
