Here comes my occasional “Do’s vs. Don’ts” feature, where I share with you something arriving in my mailbox that seems a good ‘teaching opportunity.’ Today we’re going to review an online renewal appeal strategy. It arrived as an email. There’s (1) a subject line, (2) a preview pane, (3) the email itself, and (4) what… The post Fundraising Do’s vs. Don’ts: Annual Online Renewal Appeal Strategy appeared first on Clairification.
