Esoteric programming languages are challenging to learn, but their unusual features and constraints may serve to improve programming ability. From languages designed to be intentionally obtuse (e.g. INTERCAL) to others targeting artistic expression (e.g. Piet) or exploring the nature of computation (e.g. Fractan), there is rich variety in the realm of esoteric programming languages. This essay examines the counterintuitive appeal of esoteric languages and seeks to analyse reasons for this pop...