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The blurry lines between B2B and B2C: how to grow in this ecosystem
https://www.cmoalliance.com/the-blurry-lines-between-b2b-and-b2c-how-to-grow-in-this-ecosystem/
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Yuliia Krupenko's whole career has been about solving marketing puzzles that don’t fit neatly into B2B or B2C. Here's what she's learned.
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