How we spend our time is one of the most important questions facing any mortal creature.1 While you can, with effort, earn more money, you cannot—at least in the course of normal life2—create more time for yourself. As an extensive recent review of the economics of attention points out (Loewenstein and Wojtowicz 2025), the time we have is limited and rivalrous: if you spend it on one thing, you cannot spend it on another. 1 Aren’t all creatures mortal? Perhaps not. Some jellyfish have ...
