Programming jazz legend Chick Corea and rock drummer Stewart Copeland at a classical music festival represented exactly the kind of calculated risk that could either revive La Jolla SummerFest or damage it financially. Conservative subscribers were already questioning unfamiliar names in programs, and Cho-Liang Lin knew that empty seats meant budget shortfalls. “You have to […] The post The Business Lessons Cho-Liang Lin Learned From Running Music Festivals appeared first on CEOWORLD maga...
