On social media, unfiltered content is clicking with gen Z, and Snapchat is highlighting the good, bad and messy moments to attract creators and boost its beauty business. As Varshini Satish, lead of talent partnerships at Snapchat parent company Snap Inc., describes it, “You’re seeing a totally different side of your favorite massive creator, ... The post Snapchat Courts Gen Z Beauty Creators With “Good, Bad And Messy” Content Strategy appeared first on Beauty Independent.
