Halloween is making a full comeback as more Americans embrace costumes more than in the recent past. According to a new survey from Goodwill Industries International (GII), almost nine in 10 Americans (87%) plan to celebrate the holiday this year, an increase from 80% in 2024. And as affordability remains a top concern for consumers, thrift stores are fueling Halloween creativity. Among those celebrating this year, over six in 10 adults (62%) who prefer DIY costumes, shop at thrift stores, a ...
