Matteo Barbarossa (left) on stage at the GCR Symposium in Melbourne. Image: Prime Creative Media.Matteo Barbarossa of IMA Coffee reveals where he believes the industry is heading and how companies can best prepare and pivot. To stay ahead of the curve and keep their products relevant in an ever-changing market, coffee companies are constantly tracking trends and analysing consumer behaviour. Anticipating what will happen isn’t easy, but there are […] The post Forecasting the coffee trends...
