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From:
Cox Automotive Inc.
(Uncensored)
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Kelley Blue Book Report: New-Vehicle Average Transaction Price Hits Record High in September, Surges Past $50,000 for the First Time Ever - Cox Automotive Inc.
https://www.coxautoinc.com/insights-hub/sept-2025-atp-report/
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In September 2025, the average transaction price (ATP) for new vehicles in the U.S. surpassed $50,000 for the first time, driven by luxury models and EVs.
