The Generational Gap: What Makes Gen Z and Alpha Unique Businesses often underestimate the subtle yet impactful differences between Gen Z and Generation Alpha. Gen Z, roughly aged 11 to 26, grew up during social media expansion, economic shifts and the influencer era. They prioritize authenticity, social responsibility and value-driven consumption. Generation Alpha under 11 […] The post Bridging Generations with AI-Integrated Market Research: Navigating Gen Z and Generation Alpha ap...
